Privacy Statement
This Privacy Policy explains how Milky Wins collects, uses and protects personal information when you register, play or otherwise use our services. We take your privacy seriously and set out below the types of data we collect, why we process it, how we keep it safe and the choices and rights available to you as a player in the United Kingdom.
Types of data we collect
We collect several categories of information to operate the service and meet our legal obligations. These include personal data, technical data and transactional data gathered during your use of the site or app.
Personal data
Personal data covers the details you provide when creating an account, such as your name, date of birth, address, email and telephone number. It also includes identity documents supplied for verification, payment details required to process deposits and withdrawals, and any communication you send to our support team.
Technical data
Technical data includes IP address, device identifiers, browser type, operating system, language settings and location information derived from your device or network. We also collect usage data about your activity on the site, such as games played, bets placed, session times and error reports to help maintain and improve our service.
Transactional data
Transactional data covers details of deposits, withdrawals, bets and bonuses applied to your account. We also retain records required for anti-money-laundering checks, fraud prevention and to comply with other legal or regulatory obligations.
How we use your information
We use personal and technical data to provide and operate your account, process payments, perform KYC checks, detect and prevent fraud, handle disputes and comply with legal requirements. We may also use aggregated or anonymised data for analytics and service improvement. We do not sell your personal data to third parties for marketing purposes.
Data protection practices
We protect your information using standard industry measures such as encryption in transit, secure storage, access controls and routine security testing. Access to personal data is restricted to authorised staff and service providers who need it to perform their duties. Staff handling personal data receive privacy and security training.
Cookies and tracking technologies
We use cookies and similar technologies to remember your preferences, keep you logged in, secure your sessions and analyse site performance. Third-party providers may use their own cookies for analytics and advertising. You can manage or block cookies via your browser settings, though some features may not function correctly if cookies are disabled.
User rights
You have the right to request access to the personal data we hold about you, request correction of inaccurate information, ask for deletion where applicable, restrict processing, or request data portability. You may also withdraw consent for direct marketing at any time.
Access, correction and deletion
To exercise your rights, contact our support team at [email protected]. We will respond to requests in line with applicable law and may need to verify your identity before actioning requests to protect your account and other users.
Information sharing and third parties
We share data with payment processors, identity verification and fraud prevention providers, game and software partners, analytics services and legal or regulatory authorities when required. We ensure contracts and safeguards are in place with third parties to protect your information.
Privacy policy updates
We may update this policy from time to time. Material changes will be posted on the site and notified to account holders by message or email where appropriate. Please check this page periodically for the latest version.